Save the Male,

As a man, being affected by mental illness isn't a sign of weakness. The 21st century throws more and more at us, that we as men are just not designed to cope with. There's too much going on, and we can't be expected to handle it all on our own. Sooner or later, you will get man down.

In this modern world, everyone seems to be connected to everyone else through social media, yet somehow, all of these connections mean that we tend to talk 'at' each other, rather than 'to' each other. Looking for support doesn't make you any less of a man, in fact, it's the exact opposite. The stereotype that 'women are emotional' and men should be the 'strong silent type' doesn't help either gender. We're all just people.

As a man sometimes we find it difficult to talk, or the opportunity doesn't present its self and we fear being judged for it being seen as a sign of weakness.

Our strategy is to reach out to men in Scotland, no matter where they are (especially remote and rural areas) and to provide the free tools and means that empowers them to support their own mental-fitness through self-management in private and with confidence, their own Digital Safe Space.

We will use:

DIGITAL. To provide support.

FILM. To create awareness.

SOCIAL. To share the story.

#WeAreBrothers #BrothersNeedSisters #EveryBrotherHasAMother



If You ManUp You Get ManDown,

In 2014 there were 6,109 suicides in the UK, of which 76%, or 4,623, were male, and suicide currently stands as the biggest single killer of men aged under 45 in this country. The ratio of male to female suicide has shown a sustained rise over the last 30 years. In 1981 men accounted for 62% of suicides in this country, which rose to 70% in 1988, 75% in 1995 and hit 78% in 2013. (Source: ONS)

At Brothers in Arms, we want to make people aware that suicide is a gender issue; we want to challenge those social constraints preventing men from seeking help when they need it and we want to support those affected by suicide and depression.


A Safe Space... 

We believe that having a Digital Safe Space that allows men to access information and support on their own terms as a way to start the journey to managing their mental -fitness

Being Silent is Not Being Strong...

We Are Brothers,

We at Brothers in Arms believe that there are social and cultural barriers that prevent men from speaking out. From feedback, we’ve received, and research conducted, men often say that they don’t feel comfortable expressing how they feel if they’re having a bad time, as they are expected to be strong at all times,

“Rather than patronisingly insist men to ‘talk more’, then blame them when they don’t, the bot has shown that perhaps it’s time to change how – and where – we listen to men. Rather than expect men to self-present at their GPs and talk face to face, perhaps we need to take the conversation to them, via technology we know they are already comfortable with,” Ai and the Secret Life of Men

to ManUp and not doing so equates to weakness or failure as a man,  and we become ManDown.

100% Men,

100% all of the time. 

And why we believe in having a digital strategy that provides men in Scotland the means to support their own mental -fitness by using 'Prevention through Self-Management'

Being Silent is Not Being Strong...


Brothers in Arms was launched as a pilot in East Dunbartonshire on the 17th June at the Milngavie Classic Car Show 2017, in response to the amount of male suicide that was happening in the local town of Kirkintilloch, inspired by The Calm Zone and Andy Man's Club and because there was nothing comparable in Scotland, we decided with the initial support of See Me Scotland and The East Dunbartonshire Association of Mental Health to create a powerful and effective campaign to directly reach out to men on their terms. 

We are for Brothers hiding in plain sight...

Since then we have expanded from an awareness-raising website on both men and their mental health and the high rate of male suicide in Scotland to providing support services using cutting edge technology so that they can support and self-manage their own mental-fitness, rather than waiting to reach crisis.

#WeAreBrothers #BrothersNeedSisters #EveryBrotherHasAMother



The Brothers in Arms website is filled with articles, stories and experiences that are there to both entertain and inform and to speak from the male point of view about being a man in today's society. Our website also contains links, contacts and digital tools so that men in Scotland, their partners, friends and family can find support on particular issues.

#WeAreBrothers #BrothersNeedSisters #EveryBrotherHasAMother